Success on Social Media requires a unique mix of creative leadership, strategic knowledge, and human intuition. It is this mix that I brought to Riot Games, where I drove explosive growth and excellent community sentiment across their VALORANT accounts for the last five years.
Alongside Nick Aucello, I built the VALORANT Esports TikTok and Instagram from the ground up. And for over a year, I have had the privilege of leading nearly all social creative on the VALORANT TikTok and Instagram, where we pulled millions upon millions of views on purely organic traffic. Here is a brief selection of some of the videos I concepted, wrote, directed, and published.
@valorantesports Reserved for the World Champions of VALORANT. The Champions Pendant. #VALORANT #VCT #VALORANTEsports #VALORANTChampions ♬ original sound - Valorant Esports
@valorant ready to dive into the new map pool? #VALORANT ♬ original sound - VALORANT
@valorantesports PEAK VALORANT. PICK’EMS. FACTIONS. #VALORANTChampions Paris Explained. #VCT #VALORANT #VALORANTEsports #VALORANTGaming ♬ original sound - Valorant Esports
@valorant Dap Mr. Sprinklebottom up #VALORANT ♬ original sound - VALORANT
@valorant raid boss status #VALORANT ♬ original sound - VALORANT
@futurist__ feeling extra creamy in this @Beats by Dre inspired fit #beatspartner #fitcheck #fashion #future ♬ Devil Emperor Phonk - Bgnzinho
@valorant everyone stop what you’re doing @KATSEYE has a message #VCTGameChangers ♬ M.I.A - VALORANT Game Changers Version - KATSEYE & VALORANT
@valorantesports d4v41 got caught in 4k 😳 Animation by @DopaTwo #VALORANT #VCT #valorantfunny #valorantmemes #VALORANTPro ♬ original sound - Valorant Esports
@valorantesports BOASTER X HOOK X SUPERPOWER #valorant #kpop #valorantpro #superpower #dance ♬ original sound - Valorant Esports
@valorant you wouldn’t let Wingman down, would you? #VALORANT ♬ original sound - VALORANT
@valorantesports We saw the vision, nAts 😂 #VALORANTChampions #VALORANT #VCT #jet2holidays #VALORANTFunny ♬ original sound - Valorant Esports
@valorant ORA has no skips #VALORANT ♬ original sound - VALORANT
@valorant time to settle this. Is Omen an octopus? #VALORANT ♬ original sound - VALORANT